Communication
Identifying and communicating with your customers during your tool development process is a central task.
Observation
Observing your users, either directly or indirectly, can sometimes be more illuminating than an email or even a meeting. By observing your users directly, you can often help them uncover better solutions to a problem than they originally thought they wanted.
Ready, Set, Plan!
As you plan, remember so stay focused on the problem!
Simplify and Educate
You may frequently have to strike a balance between making a tool easy to use while also leaving it open for users to apply in corner cases or even possibly extend for special uses.
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